Play: "At their E3 2008 press briefing, Microsoft made the announcement of a new service--Xbox Live Primetime--that promised to bring scheduled gaming events to their Xbox Live service that would blend online gaming with the world of "primetime" television. It seemed like a rather interesting idea, but I wasn't completely sure of what real impact it was going to have in a market already crowded with lofty ideas and quirky gimmicks."
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"For a generation of gamers who have now become accustomed to launching their consoles and playing what they want when and how they want it, that's going to seem simply bizarre. And yet, as I waited the half-hour that would have to pass between my getting everything downloaded and ready and the start of the two hour block I would be a part of, something about my knowing I would only have this limited window in which to experience 1 vs. 100 made it feel kind of special."
"For many of you out there, this entire thing may elicit little more than a yawn; yet if you stop to appreciate what Microsoft has really put together here, however, you can't help but be impressed by the chance they're taking. I'm on record as being far from a Microsoft or Xbox apologist, but after trying 1 vs. 100 I can do nothing but give the folks in Redmond credit for making an honest attempt to bring something new to the Xbox 360 at a point where they could have easily just sat back and stayed the course. The New Xbox Experience, and now Xbox Live Primetime, show that while they are obviously interested in any feature they can tout for showing why they are the "premiere gaming experience," they also are legitimately trying to do new and exciting things that neither of their competitors have dared to attempt or even consider."
-Yeah this should be really interesting, 360 owners aren't known for their casual interests but this does seem like a good idea most anybody would at least like to try out so we'll see.
JOY