The Save Points writes: "Casual games. The bane of all hardcore gamers… apparently. I for one respect the idea of a casual gaming scene, and I even enjoy some of said "casual" games. Inisaniquarium, a bit of Peggle (though it's a bit too "automatic" for my taste), Zuma, amongst others, are casual games that I love playing. Casual games aren't at all a bad thing. Sometimes even I like to have a bit of a break from all the "hardcore" stuff, since most games catered to the hardcore audience right now are 3rd or 1st person shooters that all play the same(sadly… developers need to vary a bit). Casual games are also a great introduction to gaming for non-gaming audiences and might lead to them playing more "hardcore" stuff.
Now joining the increasingly big casual game market is Plants vs Zombies. One thing I'll say right away: the guys at PopCap are marketing geniuses. How did they announce this game and build up hype? THIS (click the link). And that was enough to get people hyped. No gameplay shown(well, about 2 seconds without any zombies), and only the lyrics and animation to guess that it was a tower defense game, with barely any hint on the gameplay otherwise. Until release, there was only one video on the plants vs zombies youtube channel that actually showed gameplay(and it really didn't show much). The rest ripped-off Nippon Ichi with the whole Prinny going to work thing (but replace the prinny with a zombie). So really, the hype was built up really well, and I'm sure this generated a lot of talk about the game and made people buy it." -