President and chief operating officer of Sega Europe, Mike Hayes, today told CVG that it was the Olympics that inspired the recently-announced Mario and Sonic in the Olympic Games, and that the event "acts as a neutral ground for the two characters".
Discussing the partnership of gaming's two greatest icons, Hayes said: "Coming under the Olympic banner, I think the Olympics acts as a neutral ground for the two characters."
But both characters are very different, so how will Sega balance their abilities? Hayes explains: "We know that Sonic is fast and Mario is strong. Both characters have different strengths. But having the Olympics is the perfect territory to bring them together because they can use their different skills in the events that we're going to have, which include track and field events, table tennis, swimming and more.