Penetrating the detail net thrown over Rockstar's next-gen debut has been tougher than a granite bicep on a disgruntled Russian bear wrestler. But as of 10.00pm GMT tonight, the shroud is lifted and the first trailer of GTA IV airs online. What will we see? Speculation is rife, but with the marketing bandwagon a game of this magnitude will no doubt roll out, October will soon arrive for those charged with promoting this franchise once again...
And that will suit the eager fans of the series just fine!
However, this may also signify that the first glimpse of GTA IV is set to be more revealing than your usual teaser release. Previous titles under the GTA moniker have also followed a similar path, so hopefully you won't find yourself at 5 past 10 asking "Is that it?"
But what do you think? Will you see in-game action? Where will it be set? When will it be set?