Final Fantasy XI celebrates seven years with their Adventurer Appreciation campaign

Massively:

"It's been seven eventful years since chocobos and moogles have invaded MMOs, and Final Fantasy XI is still going strong as they celebrate another anniversary with their player base. Of course, any intrepid adventurer knows what the Adventurer Appreciation holiday is all about. It's not that the moogles come out and give away free items or how they recount many insane statistics to you, like how many times you've talked to NPCs. No, it's not about any of that."