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Does the Wii's Success Boil Down to Reputation?

The list gurus at Forbes have assembled the 200 most reputable companies in the world, as ranked by the Reputation Institute's annual survey. Nintendo was named the sixth most reputable company worldwide.

The Reputation Institute--an organization that, unsurprisingly, tracks reputations--has declared Nintendo the sixth most reputable company in the world, based on its annual survey. A company's reputation, notes the Institute, affects how people "feel" about a company. The more rep, the more likely consumers are to recommend and support it--ultimately affecting the bottom line.

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