An interesting piece in today's Guardian Technology section suggests that the PS3 is little more than a Trojan horse to enable Sony to sell Blu-ray media to an unsuspecting public. Who would have thunk it!?
After discussing the matter with Matt Brown, exec vice president of Sony Pictures Europe (and formerly of Dreamworks), the Guardian confidently states that:
"It's clear that Sony is happy to take its financial lumps in terms of losses in the games console market if it means guaranteeing a win in the high-definition video war. And the best way to do that? Lose money selling the players, and rake it back by selling the "software" - games and especially films. In the long term, Sony has far more to gain from winning the DVD format wars than it stands to lose in the gaming ones, since it could keep making the PS3 for the next decade."
Sony has already shifted 1.8 million cheap Blu-ray players, sorry, PlayStation 3s worldwide. That puts it way ahead of the HD DVD camp, with Sony's Matt Brown claiming that:
"Blu-ray discs are outselling HD DVD by three to one in the US….if I do a good job then in six months we won't be having a conversation [about formats]. And the PS3 is going to help us do the job ... Potentially, we'll have 10 times more [Blu-ray] players [in the form of PS3s] out there by the end of the year."
Media research company Understanding & Solutions predict that, by the end of 2008, there will be 13.45m Blu-ray players in Europe compared to 1.6m HD DVD drives (with a slightly smaller gap in the US market in the same time period).