From the PlanetXbox360.com feature:
"Hopes are high for Alan Wake, the latest long-in-development property from the makers of Max Payne. It made a huge splash back at E3 2005 with a creepy storyline and a jaw-dropping new game engine, but Remedy has pulled back all press coverage since then, refusing to discuss the game at all until it's closer to its release. Only a scant few screenshots and trailers have trickled out of Remedy's Finland offices since that early E3 demo. I was fortunate to be among those who got to view the behind-closed-doors demo of Alan Wake back in 2005, and what I saw took my breath away."