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Activision Talks DLC Advantages, Starcraft II Beta

Talking in financial results following an above-expectations Q1, Activision Blizzard execs revealed concerns, hopes, and opinions for the rest of the year, including commentary on World Of Warcraft in China and Call Of Duty's map pack advantages.

In particular, Activision exec Mike Griffith discussed the state of the worldwide game retail market in 2009, commenting that they expected to see game software have a "low-mid single digit growth" for the rest of the year.

He noted that retailers are generally bullish on games as a category, and in fact, games are expanded at the expense of other entertainment media.

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gamasutra.com
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