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Interview: Red Storm's Steve Reid

Red Storm has been a powerhouse for Ubisoft since its acquisition five years ago, giving the publisher a strong power-base in the all-important shooter genre. But, with multiple shooting series' to create and market, how does the company manage its brands? Next Generation spoke to boss Steve Reid. Here's a snippet from the interview:

"The types of emotional messages that the player receives while playing the games are different. Within the Clancy brands you can see that there are subtle differences between, say Splinter Cell and Ghost Recon. So, moving through the darkness and lurking in shadows is one type of player experience but it has a very different emotional quality than when you were a laying prone, as a sniper, in an open field."

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