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GI.Biz Interview: Keeping it Edgy

GI.Biz writes: "Earlier this week Electronic Arts announced that one of its oldest studios - EA Redwood Shores - was to be rebranded as Visceral Games.

Before the new identity was unveiled to the internal team, GamesIndustry.biz spent some time with Glen Schofield, the studio's VP and general manager, to talk about the process of choosing a new brand, the importance for EA of mature-content games, and the challenges of launching a new IP."

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