Before the Electronic Entertainment Expo was downsized for 2007, the event was marked by a multi-billion dollar industry's worth of gamers descending on Los Angeles like a horde of locusts. Typically, the week-long annual infestation would gorge itself on the area's supply of free T-shirts and delivered pizza. In preparation for next month's return of a large-scale E3, the organizing Entertainment Software Association today announced ways that it would be "giving back" to the community.
Just in case a week's worth of E3 work, stress, and parties don't leave attendees light-headed enough, the American Red Cross will conduct a blood drive from 10 a.m. to 4 p.m. on the last day of the show, June 4. Those interested in participating need to sign up for an appointment at the Red Cross Web site. (Enter "E3" as the sponsor code.)