Apple went from being a computer manufacturer to a consumer toy maker with the iPod. They then morphed into also being a phone manufacturer with iPhone. And in the process they have seen the massive profits that can be made by owning a proprietary gaming platform standard. Having seen what Apps store is making for them, they obviously want more. One obvious route this can take is to join Microsoft, Sony and Nintendo in the home game console market. Apple certainly have the technical expertise to do this.