Proof that an old concept done well can still sell – you may have played Letterblox before in a myriad of other guises, but OMGPOP's new online casual version is proving to be a spectacular hit.
Having launched just one month ago, Letterblox has already been played over 5m times. It tasks players with making as many words as they can out of six letters in one and a half minutes. Each game sees six players facing off in a live multiplayer scenario.
"We thought we would try a word game, but we were blown away at how big a hit the game has been with the kids." OMGPOP CEO Dan Porter stated.