What's Apple up to?

Gamasutra: The thought of Apple entering the gaming industry's mainstream has been on my mind lately, fueled all the more the past few days by the (perhaps unlikely) rumors that Apple is looking into acquiring EA, and now by more info on Apple hiring some senior execs well versed in the game industry.

In this case, however, I tend to agree with Wedbush Morgan game analyst Michael Pachter, who (in the same article linked above) points out that Apple doesn't own any entertainment content and would be better suited going after a company like Warner Music. My respone to Pachter would be this: Why need Apple go after content to get into gaming?

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