Microsoft and Sony's post-2005 attempts to dominate home entertainment through their games consoles has been a failure, writes Colin Campbell.
Both these companies launched the Xbox 360 and the PlayStation 3 with two clear agendas. Firstly to turn a profit and secondly, to shape mass-market entertainment for the next decade; to dominate the living room. You can take a snapshot of both those ambitions; emboss the word FAIL in big red letters, and send it to an amusing website.
Microsoft's one billion consumers - from all demographics - enjoying content via Xbox Live was, and is, a noble dream and certainly worth the punt. The masters of the Entertainment & Devices division, I think, have come closest to imagining the entertainment world of the near future.