EA's Riccitiello: Despite Retail Reluctance, Industry Will Bounce Back In 2009

Although retailers will likely continue to order relatively restrained amounts of video game inventory in the immediate future, Electronic Arts CEO John Riccitiello expects greater confidence to drive higher orders in the second half of 2009.

"We continue to see a challenging environment," said Riccitiello in an earnings conference call today. "The retail channel is cleaner than it was one quarter ago, but retailers continue to be cautious...waiting for confirmation of strong sell-through before committing to more inventory."

Although retailers currently "remain conservative," the CEO added that they are becoming "cautiously optimistic," and "in some cases are increasing shelf space [for video games] at the expense of other categories."

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