According to the March update of The NPD Group's retail tracking report, sales of standalone BD players (not including PS3 consoles) in the USA during the first quarter of 2009 increased 72 percent over the same period in 2008. Additionally, consumer surveys showed increased awareness and intention to buy.
During the quarter, over 400,000 standalone players were sold in the USA, for dollar sales of $107.2. The average selling price of a standalone BD player fell nearly 34 percent from $393 dollars in Q1 2008 to $261 in Q1 2009, the report shows.
The March update to the Blu-ray Report also showed that overall U.S. consumer awareness of the BD format hit the 90 percent mark in the past six months. Purchase intent for Blu-ray set-top boxes also rose slightly in recent tracking surveys, with 6 percent of respondents saying they would be "extremely or very likely" to buy in the next six months, compared with 5 percent who responded similarly in the August 2008 report.