Microsoft Game Studios corporate vice president Shane Kim has been discussing the Xbox 360's Japanese outreach, suggesting that "I think we're very realistic about our prospects" in the territory, which the firm has struggled to gain sales penetration in.
In his comments, revealed as part of a larger Gamasutra interview with the exec published today, Kim firstly confirmed that Microsoft is still funding Japanese development projects. He went on to say:
"I think we're very realistic about our prospects in Japan. When we launched Xbox 360 there, we didn't say we're going to win Japan. We said we need to do better in Japan, and for a couple of reasons. One, it's a big market. Two, we know that in order to do more there, we've got to develop more great Japanese content from Japanese developers, and that's why the partnership with [Hironobu] Sakaguchi is so important."