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Kim: Microsoft "Realistic" About Xbox 360 Japanese Prospects

Microsoft Game Studios corporate vice president Shane Kim has been discussing the Xbox 360's Japanese outreach, suggesting that "I think we're very realistic about our prospects" in the territory, which the firm has struggled to gain sales penetration in.

In his comments, revealed as part of a larger Gamasutra interview with the exec published today, Kim firstly confirmed that Microsoft is still funding Japanese development projects. He went on to say:

"I think we're very realistic about our prospects in Japan. When we launched Xbox 360 there, we didn't say we're going to win Japan. We said we need to do better in Japan, and for a couple of reasons. One, it's a big market. Two, we know that in order to do more there, we've got to develop more great Japanese content from Japanese developers, and that's why the partnership with [Hironobu] Sakaguchi is so important."

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gamasutra.com
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Robotz Rule3686d ago

ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ .....

consolewar3686d ago

yep, 360 on Japan is not working well. I wonder why?
Oh and robotz you seem really interested in Blue Dragon, I'm sure you can get one when it comes out.

bootsielon3686d ago

So this should have come out long ago in the states. I hate that Japanese get the privileges of a cheaper PS3, a cheaper 360, and a cheaper Wii, more games (despite smaller install bases) and games earlier.