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ELSPA?'delighted' by new Govt ad

ELSPA has expressed its joy over the Government's new Change4Life TV ad, which praises the role of active games as part of a healthy lifestyle.

Change4Life's previous print ad drew fire from games industry companies such as EA, Sega, Codemasters and Atari. It depicted a young boy playing a console under the tagline: 'Risk an Early Death. Just Do Nothing.'

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