EA Sports' PC Business Model "Isn't Working"

Edge: With FIFA now shadowing PES and the MotionPlus-enabled EA Sports Active waiting in the tunnel to take on the new audiences Wii Fit has carved out for its host console, Peter Moore has a lot to be proud of from his nearly two year tenure as president of EA Sports.

We met with him at a recent event at Arsenal Football Club's Emirates Stadium to talk about his plans for EA Sports' future. Broadening his division's reach into the female market with EA Sports Active, a move which he admits has been uncomfortable for a group used almost exclusively to talking to males, is one important part, and online is another.

He claims that EA Sports titles have generated 500 million online gaming sessions since June 2008, and his division is increasingly experimenting with downloadable games.

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