The design is said to place significant emphasis on social elements such as a matchmaking feature that pairs up complementary characters and gives them bonuses including access to so-called date instances where they have the chance to obtain special loot drops. Another example is the system implemented for families. Consisting of up to five members, they are long-term like guilds, but smaller and thus more personal.
Each can acquire and operate its own farm, which may be leveled up so as to provide further benefits. Recently, IGN had the opportunity to learn more by asking the latter company's Producer for the title, Elliott Coward, about these and various other elements.