Here are some words you'll hear a lot during a demo of EA Sports Active: fitness, wellness, "laser focus", holistic, balance, "busy Moms", exercise, workout. Or rather workoot, if the person doing the demo is the nice lady from EA Canada.
Here are some words you're unlikely to hear at all: cinematic, visceral, cutting edge, real-time procedural shading, deathmatch, motorbikes, rocket launcher. EA Sports Active isn't your typical videogame. In fact, refer to it as a game at all and you'll stand corrected.