OXM UK writes: "Every summer for the last three years of the magazine, I have contemplated doing a feature based around licensed tie-ins as the blockbuster season rolls in.
You can guess the tone of the article would be fairly negative. Chances are developers would too. Meaning interviews would be highly unlikely - would you welcome a journalist who's going to grill you for a half hour about the horrors of a movie tie-in you made with open arms?
Understandably, the article never got off the ground.
We're used to movie tie-ins being nothing more than Achievement boosters. Used to them being what we scrape off our boot heel as walk through our daily gaming lives. This year however, things are strangely, oddly, different..."