Solving The Puzzle

Chinatown Wars has been in the news recently because it only sold 89k copies in its first month instead of the predicted 3-400,000. While nobody can doubt it's high quality, the industry certainly needs to sit down and work this puzzle out because half the battle of making good games is about making sure the customer buys the goddamn thing in the first place, targeting the right audience with the right product and, with 100 million Ds units out there, this game represents a huge failure in game development and marketing.