The free-to-play market is booming business in the MMO industry. Not only are foreign companies porting over their popular F2P titles and localizing them for an American audience, but homegrown companies are now starting to cut out pieces of that pie for themselves. One of these companies, Sony Online Entertainment, has been developing Free Realms for quite some time. Free Realms is an MMORPG whose target audience falls in the younger spectrum. It combines casual gaming, RPG combat, tradeskills and a trading card game into one experience. The game world is a whimsical, fictional and cartoon-like environment.