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New Government Ad To Promote Active Gaming

The government has launched a new anti-obesity campaign promoting active gaming among children as a means of keeping fit and healthy.

The Department of Health's new TV campaign depicts a number of ways for children to get the recommended 60 minutes a day of exercise, including playing active videogames.

"Active videogames, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving more," Dawn Primarolo, the minister for public health, told the Guardian.

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guardian.co.uk
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