NVIDIA launched their GeForce GTS 250 last month as a $129 video card. This is a rebranded 9800GTX+ which is in fact a rebranded 8800GTS 512MB. The reasons for the rebranding include the confusing naming scheme of NVIDIA video cards (where higher numbers do not indicate higher performance), and a need to organize video card names. After all, it would look unwieldy to have a GeForce 10600GT for a mainstream card next year or a GeForce 10200 for the value segment. On the other hand, NVIDIA has been pretty stagnant in their card development over the last year or two with no mainstream version of the GTX280 in sight.