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Pogo appoints new ad agency

Pogo's parent company EA has appointed advertising agency Unanimis to handle the casual web portals complete online ad inventory and ongoing sponsorship deals. MediaWeek reports that the decision to appoint the agency comes, according to EA's senior director of European media sales Joshua Graff, on the back of strong growth in the casual games market. Pogo enjoys over 16m users across the world, with 1.3m of them based in the UK. The site currently hosts over 100 free games.

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