What do gamers look like?
According to Nielsen Games, gamers are looking a lot more feminine then you might expect.
True, the most-active console users fit the stereotype-male, ages 12 to 17 with annual household income of $70,000 or more. They mostly played PlayStation 3 and Xbox 360.
However, gaming has grown increasingly popular among older players, other demographic groups-and women.
Women ages 25 and older tended to be more faithful to their consoles than men of the same age, making building customer loyalty among console-makers a good strategy.