Whereas console launches in the past have seen thousands of gamers descend on shops on launch day, the PS3 has arrived with little more than a whimper.
Reviews of the new console have been mixed. However, the number one reason keeping gamers away from the shops does not seem to be concern about the PS3's performance or games line-up, but it's hefty price tag.
Sony's super-console has a recommended retail price of £425 – and that's just for the console and a single controller. If you fancy buying a couple of games, a memory card and an additional controller, the whole package is likely to set you back around £550.
The Japanese gaming giant has been slammed for the high price of its new console, but British gamers have greater cause than most to feel aggrieved: the price of a 60 GB model PS3 in the UK is £115 more expensive than in the US, £164 dearer than in Japan and a massive £180 costlier than in Hong Kong.
The question itself is an old one: the very term dates back to the 1990s, when UK travellers venturing abroad found that, again and again, the prices they were paying for a huge swathe of items over there were far cheaper than they were used to paying back home. In many cases, there was very little justification for the difference...