Midway's boss, David Zucker, said this about their goals: "We have been pushing this for two and a half years now, investing a lot and being very heavily focused on next-generation consoles like 360 and PS3. Really this year it's about gaining market share. We're around two per cent of the market – if we can go to four per cent that would be a huge win for us and it's something we really believe we can do. We are looking to do that on next-gen platforms now. We've invested a lot of money and we have a lot of good products."