Stop Hyping Games. What Ever Happened to the Sleeper Hit?

Remember the days when you were actually surprised by the popularity of a game the you previously had no knowledge of. What happened to those days? It seems that nowadays, gamers know so much about games before they even release that there are hardly any surprises. Whether its the fact that any game that shows a spec of potential that it gets hyped to astronomical proportions, or maybe gamers are so involved in the industry that they've sucked all the fun out of playing the games themselves. Whatever the case may be, this is an issue and it should be addressed.