In the end, the good news was simply too good to last.
From the beginning of 2006 through the first of this month, the Playstation division has plagued by bad news and negative buzz. There was the Spring 2006 worldwide launch that never materialized, and in hindsight was clearly an attempt to FUD Microsoft's Xbox 360. There was the late-to-begin, darn-near-interminable press conference at last May's Electronic Entertainment Expo, where the fact that Sony had a number of playable games in far better pre-launch shape than did Microsoft the year before was overshadowed by an unexpected two-SKU strategy at much higher-than-expected prices of $499 and $599. The next day, Microsoft announced that Grand Theft Auto IV, which had traditionally launched on Playstation platforms months before any others, would ship simultaneously on Microsoft's console in October 2007--with exclusive downloadable content just for Xbox 360.