GameStooge's Jordan Lund reacts to John Koller's claim console third party exclusivity is dead.
Excerpt: "Sony hardware PR man John Koller has come out and admitted that console exclusivity is dead - well, third party console exclusivity is dead at any rate. He correctly ascribes it to the high development costs of this generation. Third party developers simply can't sustain the costs if they solely support one platform.
This is most likely why two-thirds of all Playstation 3 games - 213 of 317 titles so far - also appear on the Xbox 360.
Of course, this is a problem the 360 doesn't seem to have. Those 213 multi-platform games are in a pool of 605 Xbox 360 and Xbox 360 Live Arcade games. This brings the total percentage of multiplatform titles down to just 35% of the Xbox 360 library.
So how does Microsoft get away with it when Sony cannot?"
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