SCEA: "Exclusivity is something that doesn't truly exist in this cycle"

VG247: SCEA hardware marketing boss John Koller has claimed that console software "exclusivity" was a a last-gen concept, and that higher development costs have forced game-creators to become platform agnostic.

"Exclusivity is something that doesn't truly exist in this cycle," he said. "What does exist is first-party product. That's your exclusive product."