The launch of PlayStation 3 across Europe marks the last of the next-gen consoles to launch in the last of the major global territories. The awkward, difficult, confused and downright bloody painful pre-launch period will be over; judgement, finally, will rest in the hands of the world's consumers.
The launch of the console, however, is really only the beginning of the console war. It's already posing more questions than it answers, frankly; for a start, there is a question mark over the success of this launch. PS3 looks unlikely to sell out in its first week at retail in Europe, and there's really no consensus over what that actually means.