There's nothing quite like a good console war to get the pulse racing and when Sony's director of hardware marketing John Koller recently talked trash about Nintendo's DSi he was merely adhering to a tried-and-tested principle that has been with gamers since the days of the ZX Spectrum and C64: pouring scorn on your rivals is undeniably good for business.
However, while much of what Koller had to say was purely intended to make his own product sound more desirable to what has so far been a relatively apathetic western audience, some of his points actually carry weight.