Spring hardware launches are problematic. The lack of a Christmas buying frenzy is already being pinned as the reason for a lack of sell-outs for PlayStation 3's European launch this weekend.
General consensus is now agreed that consumers are going to be able to walk into any store in Europe and pick up a console this weekend. Retailers have attempted to whip up hype about the launch; a Pavlovian response to recent hardware launches such as Wii and Xbox 360.
But those were Christmas launches. Pre-orders for PS3 are way below stock allocations.