AoiP writes: "I've seen firsthand how kids love the iPhone. It's on the same level as a Disney cartoon in keeping kids mesmerized. Maybe it's the LCD screen's ability to produce bright, vibrant colors that real life can't compete with. Or maybe it's simply the idea of playing with a toy that doesn't belong to them. It's a reward for special occasions. Check out the video below for a look at a toddler who can't seem to get enough of the iPhone."