Capcom: A little over a year ago, Capcom decided to throw away everything that we as a company had been doing to announce our games. In the past, we had put on stereotypical, stultifying "Gamer's Day" events that were about as boring a way you could possibly present Capcom's amazing games. Just saying the phrase "Gamer's Day" could instantly suck 15% of the fun out of games like Lost Planet, Devil May Cry or even Resident Evil. Boo to that. After deep thoughts and serious soul-searching, we reinvented our annual games unveiling, named it CAPTIVATE, and saw that it was good.