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Marketing for Darwinia Plus: An Impossible Vision

In the third of GI.Biz's exclusive editorials on the ongoing development of Darwinia+, Introversion's head of marketing and PR Vicky Arundel talks about the problems associated with marketing a title that defies normal industry stereotypes.

What happens when screenshots simply can't convey the sense of a game, and how do you therefore get the right message out to the right people?

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