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Why Nielsen's "State of the Video Gamer" Report is Misleading

Nielsen's recently released study, the State of the Video Gamer, made quite a splash yesterday, with Edge Online reporting headlines such as "Wii Has Lowest User Activity" (they weren't alone).

True? Based on this particular report, sure.

But as Mark Twain once said, "There are three kinds of lies: lies, damned lies, and statistics" - a line made famous back in the early 1900's and certainly apropos to the many surveys and statistics that get thrown around these days that the media gladly regurgitates without much thought.

These types of reports are intended to place gamers into neat little categories for dissection and, this being a capitalist society and all, produce target marketing for Madison Avenue. The problems with these surveys is that they tend to present numbers without too much in the way of background information, leaving the reader (or media outlet) to come up with their own conclusions based on the headlines they want to create. Lies, damned lies, and statistics.

The State of the Video Gamer survey is certainly no exception.

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UltimateIdiot9113237d ago

Not even sure how Nielsen comes up with these statistic. It just all seem off. How in the world are they reallly measuring console usage? Another thing is that survey, most people lie or just pick some random answer that they think most people will pick out of lazyness. I do that sometimes on survey.

TheChosenWon3237d ago

Actually, Nielsen has external machines that hook into your TV/PC to track usage type... so it's essentially real-time data capturing, which is more accurate than going back and asking questions on a survey (which can be fibbed or recalled incorrectly, you're absolutely right).