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SOE's Naviaux On Dispelling Myths To Launch FreeRealms

At the MI6 game conference in San Francisco, Laura Naviaux-Sturr of Sony Online Entertainment discussed the launch of SOE's free-to-play MMO title FreeRealms.

Part of SOE's goal, Naviaux said, was "expanding our reach from our core 34-year-old male fantasy enthusiastically, whom we affectionately call our geeks," The 5-to-12-year-old demographic is actually shown to be the fastest-growing online demographic.

The company wanted to build a world as engaging as that of EverQuest, but delivered much faster. "You literally need to deliver the game in less than 30 seconds," she said.

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gamasutra.com
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