Honda will sponsor the Xbox Live Primetime channel's May 15th launch with a "Play & Win" campaign that offers a free Honda Insight to the overall winner of the interactive quiz show's launch event.
lol price is right? hey bo back! ...but seriously thats nice.
Now that's the kind of prizes I want to be winning playing online!
I didn't realize PrimeTime was going Live on May 15th. I figured they would of saved the launch for E3.
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