Imagine Publishing has announced plans to invest GBP 1.5 million of revenues earned by the company's print magazines in developing its 15 websites.
Speaking to GamesIndustry.biz managing director Damian Butt said, "We've already got in-built markets and loyal readers. We want to give those communities extra opportunities for interactivity and offer a more multimedia approach.
"I wouldn't pretend we're going straight up against the sites that have been established for many years, but there are significant opportunities for us."
Imagine plans to develop "more far-reaching" websites for its 20 magazines, including Play, X360 and Games TM. Sites will also be launched alongside new magazines which have yet to be announced.