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Sony "Deeply Disappointed" - PS3 Already On Sale In Italy

Italian gamers have been picking up PlayStation 3 units this morning after retailers across the country chose to start selling the console two days early.

Speaking to GamesIndustry.biz Davide Sher of Trade Interactive Multimedia (TIM) magazine - the leading specialist publication for Italian retailers - said, "It's a strange situation. This is the first time retailers have broken street dates by two days."

Sher explained that problems began to emerge earlier this week when retail chain Darty, which has a 20 per cent share of Italy's videogames market, took out adverts in national newspapers.

The adverts stated that customers would be able to purchase PS3 at Darty stores from 7pm on Wednesday - regardless of the fact that the official launch date is set for Friday March 23.

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gamesindustry.biz
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MaximusPrime3690d ago

sony should not give free copies of casino royale to italians only the loyal countries.

UrbanJabroni3690d ago

...how scary that sounds, right?

Black Republican3689d ago

I WONDER HOW DISSAPOINTED THE FANS WERE WHEN THEY FOUND OUT THEY FOUND OUT THEY HAD TO WAIT WAY LONGER FOR THE PS3???

this does not even justify things...

caffman3689d ago

world war 2 finished a few years ago...you know that right?

EaziG3690d ago

thats actually really annoying.
they should defiantly be take off the list of free casino royale discs!
the rest of europe, who are obediently waiting for the launch are the one's who'll loose out.

lilwingman3690d ago

Wow, I didn't know they could do that. Though I'm not sure I agree about taking away Casino Royale. It was not the customers fault that the Italian retailers decided to sell them early.

Rooted_Dust3690d ago

If this was anything like retail here in the States, these retailers would lose the right to sell any new release hardware or software.

techie3690d ago

Lol. Cheekey monkeys. Well well. They just couldnt wait.

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