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The Dyak Debate

The Denis Dyak Debate is the most interesting story going on in the game industry right now. It's the tale of one man's heretical opinions, pitted against a powerful establishment that is absolutely committed to the time-honored principle of not changing a damned thing. Colin Campbell spoke to the industry's fist-shaking iconoclast…

His argument is that the game industry needs to make a big change, a really big change. He says marketers must stop showing games to the media until they are done. He says the media must wait to look at games, and to pass judgment on games, until they are finished. He says games marketing should begin when the game is in the can, not when it's still a bunch of drawings on a napkin.

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next-gen.biz
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