With the Euro launch just 24 hours away, Sony have featured new ads at bus stops, and on billboards.
We've all heard the Sony CEO's dubious claims that the PS3 is like a Mercedes. Well, it's nice to see some more traditional advertising down under, where Sony Australia have been using the line, "Fast. Powerful. Intelligent." to get their message across. Yes, the PS3 is fast, and powerful (though one could argue they are the same thing), and it could be considered intelligent in many respects.
Despite preferring the traditional ads, I can't help but think there must be some happy medium in-between the two that has been entirely missed through the PS3 marketing campaign.