For those of you who hadn't seen it yet - the Bullet Journey commercial is a US TV ad for Killzone 2, which follows the path of a single bullet as it travels across the Helghan battlefield in slow motion. Resulting from a unique collaboration between Guerrilla and Deutsch, and directed by Emmy Award-winning visual effects veteran Loni Peristere, Bullet Journey was rendered on the PlayStation 3 platform using the Killzone 2 engine itself.
The decision to use the actual game engine for the visuals was made early on. "We knew upfront that Guerrilla Games had created one of the most sophisticated and powerful game engines ever," says Tom Dunlap, senior vice president at Deutsch. "We wanted to show the power of this technology by rooting all of our executions within it." During the production of the commercial, the assembled creative team also began brainstorming about another way to convey the power of the game engine: by making the whole experience interactive.